Watch Why Sponsoring Historic US Route 6 Matters
Historic US Route 6 is far more than a road stretching across America. It is a living connection between fourteen states, historic downtowns, museums, scenic landscapes, family owned businesses, and the countless communities that continue to welcome travelers every day.
The US Route 6 Tourist Association works year round to promote these destinations while preserving the history of the Grand Army of the Republic Highway. Our newest video explains how sponsorship plays an important role in making that mission possible.
Why Sponsorship Matters
Every sponsor helps expand awareness of Historic US Route 6 through:
- Community Spotlights
- Location of Interest Reviews
- Travel itineraries
- Heritage tourism promotion
- Museum features
- Small business recognition
- Educational articles
- The free US Route 6 Happenings newsletter
These efforts encourage travelers to explore communities they may never have discovered while helping preserve the stories that make Historic US Route 6 unique.
Support Communities Across Fourteen States
Sponsorship directly supports efforts to showcase destinations from Massachusetts to California. Every featured town, museum, restaurant, attraction, and scenic overlook benefits from increased visibility as travelers plan future road trips.
When travelers visit Historic US Route 6 they don’t simply drive the highway. They stop for meals, explore museums, stay overnight, attend community events, and support local economies.
More Than Financial Support
Becoming a sponsor demonstrates a commitment to preserving American history while encouraging heritage tourism for future generations.
Whether you represent a business, museum, tourism office, nonprofit organization, or simply enjoy traveling Historic US Route 6, sponsorship is an opportunity to become part of a nationwide effort that benefits communities large and small.
Watch the Video
Our latest sponsorship video explains:
- How sponsorship supports preservation
- Benefits available to sponsors
- Why Historic US Route 6 remains one of America’s greatest road trips
- How communities benefit from increased tourism
- Ways you can become involved
After watching, please consider sharing the video with fellow travelers, friends, museums, historical societies, tourism organizations, and businesses that believe preserving America’s transportation heritage matters.
Together we can help ensure Historic US Route 6 continues inspiring travelers for generations to come.
View on YouTube

Subscribe today and let Route 6 come to you, one story at a time.